Tuesday, 26 May, 2026
AI Influencers Are Rewriting Advertising: Brands Shift Budgets to Virtual Creators
By TechShots Studio
AI-generated influencers are reshaping advertising as brands move budgets toward virtual creators that work around the clock, cost less, and offer full creative control. Companies are using AI avatars for promotions, social campaigns, and customer engagement at scale. While marketers praise the efficiency and personalization, critics warn the trend could undermine authenticity, hurt human creators, and weaken trust in digital advertising.
Read full story at livemint