Tuesday, 2 June

Tuesday, 2 June2026

HUL’s ₹-Backed Fragrance Bet: AI Meets Perfume Innovation

By TechShots Studio
HUL’s ₹-Backed Fragrance Bet: AI Meets Perfume Innovation
Hindustan Unilever has launched a new AI-powered fragrance R&D hub in Mumbai as part of Unilever’s €100 million global investment program. The facility, one of only three global fragrance hubs, will use digital tools and AI to accelerate scent creation and product development across beauty, personal care, and home care brands. The move strengthens HUL’s innovation capabilities and underscores India’s growing role in Unilever’s global R&D network.

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