Tuesday, 31 March, 2026
Festive Season Gets Smart: AI "Sale-Bots" Power E-commerce Surge in India
By Isha
With India's festive shopping season approaching, e-commerce players are turning to generative AI—or “sale-bots”—to enhance demand forecasting, personalize shopping, streamline logistics, and improve productivity. Nykaa expects a 30% productivity boost and plans for AI to assist in writing half of its code by FY 26. Myntra uses AI for search, styling, trend mapping, and auto-tagging, while Delhivery leverages real-time tracking and AI-driven demand forecasting to optimize logistics.
Read full story at Economic Times