Tuesday, 31 March, 2026
NBA Secures $77 Billion Broadcasting Deal with Disney, Amazon, and Comcast
By Isha
The NBA has signed a massive $77 billion broadcasting deal with Disney, Amazon, and Comcast. This landmark agreement includes rights for live streaming and traditional broadcasting, enhancing the league's media presence and accessibility. The deal represents a significant boost in revenue and underscores the growing importance of digital platforms in sports broadcasting. It also marks a major shift in how fans will consume NBA content in the coming years.
Read full story at Economic Times