Wednesday, 4 February, 2026
AI Revolutionizing Consumer Decision-Making
Artificial Intelligence is fundamentally altering how consumers research and purchase products by providing hyper-personalized recommendations and real-time data analysis. Traditional search methods are being replaced by AI-driven discovery tools that understand context and intent, streamlining the path to purchase. This shift allows brands to engage more deeply with customers through predictive insights, creating a more intuitive and efficient shopping experience.
Read full story at Economic Times