Wednesday, 7 January, 2026
Instagram Chief Declares End of the "Polished" Era: Authenticity Now Leads

Instagram chief Adam Mosseri has declared the era of highly curated, "polished" posts over as users increasingly crave authenticity. The platform is shifting focus toward raw, relatable content, moving away from the manufactured perfection that once defined the app. This transition, fueled by the rise of Reels and casual photo dumps, reflects a digital trend where genuine storytelling and transparency now take precedence over traditional.
Read full story at Financial Express