Tuesday, 31 March, 2026
JioStar and Zee Surrender TV Licenses as India Embraces Digital-First Streaming
By Isha
Major broadcasters, including JioStar and Zee, are surrendering multiple television licenses as the industry pivots toward a digital-first strategy. This strategic move follows a massive consumer shift from traditional linear TV to streaming platforms and OTT services. By consolidating resources, media giants aim to optimize operational costs and focus on high-growth digital content, reflecting a broader structural transformation in India’s media landscape.
Read full story at Economic Times