Tuesday, 31 March, 2026
Samsung to Power BMW’s Next-Gen iX3 Electric SUV With Advanced Automotive Chips
By Isha
Samsung Electronics has secured a major deal to supply high-performance automotive semiconductors for BMW’s upcoming iX3 electric SUV. This partnership underscores Samsung's growing influence in the connected car market, providing critical processing power for infotainment and autonomous driving features. By collaborating with the German luxury automaker, Samsung aims to strengthen its position in the global automotive chip sector.
Read full story at Newsable