Wednesday, 24 June, 2026
Quality Over Quantity: Apple Plots Bigger, Better Hollywood Expansion
By TechShots Studio
At the Cannes Lions festival, Apple’s Services VP Eddy Cue announced a major push to release more high-quality TV shows and movies on Apple TV+ and in theaters. Backed by incoming CEO John Ternus, Apple is doubling down on its "premium storytelling" model over massive volume. This includes moving deeper into sports broadcasting and greenlighting high-profile sequels like a follow-up to Brad Pitt’s blockbuster F1.
Read full story at REUTERS